It’s Personal, it’s business
In this competitive business of beauty, what sets you apart from the rest of the other artists? This goes without saying that first and foremost is the skill and talent you possess, and this industry is not lacking in that department. Aside from the budget and price consideration of the client, I find that going the extra mile to make them happy is the key in adding value to the service you provide. Let me share with you what works for me.
Communication
Most of my inquiries are coursed through text messages, my website contact bar or through email. While SMS messages and email correspondences are quicker, I still find that returning their call is still the best way to effectively communicate with the client or bride. Speaking to them gives them an idea of how you come across to them by your tone or manner in which you speak to them. Sending SMS or email messages lose the emotion and can sometimes be misconstrued and can be a potential disaster in securing the booking. It is also your chance to discuss the terms of the deal and offer something that will spell you’re hired. Not everything is written in stone. I have had to accommodate clients whose budgets are lower than the rates I quoted. It’s up to you to decide if the booking will outweigh its weight in gold.
Reward the Award
It is rewarding when you hear you’ve got the client/booking or shoot. Since it is our service that we are promoting, it’s up to you how you want to reward your client. In my case, for brides or individual clients, aside from making them look beautiful, I usually give a token that they can use in their event. It just sends a positive vibe that you care and more often than not, it is much appreciated and they always look pleasantly surprised. For shoots and editorial work, it would be nice to send the editor or the people responsible for booking you, a nice thank you note indicating how much you’ve enjoyed the experience and that if there is anything that they need you to think of you for the next shoot. Remember gratefulness and kindness sets the deal for you.
Be Updated
As I mentioned in my previous blog about what I learned as a makeup artist, Keeping up with the trends and updating your knowledge and skills will always put you in an advantage. If budget is a concern, you may still keep up with the trends by looking up new methods or application through magazines, seminars and researching thorough the internet can still put you one step up in the business. Know what you’re offering and learn to use it to your advantage so you can make them come back to you.
How do you personalise your business? Share me some of your tips.